The Role Mommy Honor Roll

Tuesday, August 01, 2006




HAPPYBABY
fresh frozen organic baby meals

While Role Mommy has been on the lookout for moms who have reinvented their lives to strike a balance, we've also discovered some amazing women along the way who may not be mothers, but have launched innovative businesses or charitable organizations that help children, parents and caregivers too! Our first inductee to the Role Mommy Honor Roll, is HAPPYBABY food, an enterprising company run by two women that is already taking the baby food market by storm.

Shazi Visram is the brainchild behind HAPPYBABY, which offers frozen organic meals for little ones. No need to throw out another jar of baby food, with HAPPYBABY food, you just scoop out exactly what you need and put the rest back in the freezer!

Shazi first came up with the concept for an organic food brand that would offer convenient, healthy meals for babies and children, as she listened to a friend's frustration about the difficulty of finding the time to make her own baby food between caring for her baby, keeping up with her work, and all of the other demands of her very full life. From there, the wheels started turning, and Shazi, who was pursuing her MBA, came up with a killer business plan to launch a company that parents and kids would love right from the first bite!

As she worked to turn her vision into reality, Shazi met Jessica Rolph, also an MBA graduate who was working in the national office of Whole Foods Market in Austin, TX where she was the Account Manager for SPINS, the leading information provider on the Natural Products Industry and its consumer dynamics. Jessica instantly believed in the company's mission and decided to team up with Shazi to introduce the brand to consumers nationwide. Over the past year, the pair have done just that! HAPPYBABY food is currently available on the east coast at Gourmet Garage and online at Fresh Direct and within the week, HAPPYBABY food will be available nationwide through the Wild Oats chain of stores with other major retail food chains coming on board every day!

Shazi's dream to impact the way babies are fed in the United States is now being realized as her innovative line of organic baby food arrives at a store near you. Even more gratifying, as the company achieves success in the States, HAPPYBABY food is also impacting the lives of children residing in third world countries as well. Every time you purchase a Happy Baby product, a portion of the proceeds is donated to Project Peanut Butter, a non-profit organization that provides food for starving children in Malawi.
Congratulations to Shazi, Jessica and HAPPYBABY for being our first inductee into the Role Mommy Honor Roll!

1 Comments:

At 11:32 AM, Blogger janellsworth said...

What a wonderful product, I make all of my own baby food, but if I didn't I would totally buy this! Also I own a health food store in Edwardsville, IL and we are planning on carying this to help out other mommies!
LOVE IT, Janel

 

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